2019 Hyundai Santa Fe 2.0T AWD Review: Asking the $40k Question

There are plenty of reasons to choose one car over another. A stronger engine, better safety scores, superior fuel economy, a lower price. Hyundai has leaned pretty hard on that last attribute for sales in the past, though it appears a new trend has taken hold within the product design rooms of the South Korean manufacturer. The midsize Santa Fe is completely new for 2019, and our test car stickers at over $40,000. Abandoning the crutch of the value proposition, does Hyundai provide buyers enough reason to drive off the lot in their latest?